CASE STUDY: Datum Tech Optimizes Santa's Delivery System With 3D Laser Scanning

Santa’s been busy. Too busy.

Making a list, checking it twice; Finding out who’s naughty or nice. 

Mrs. Claus, noticing the dropping morale at the North Pole, warned Santa that the elves are overworked. The reindeer are unhappy. Santa himself is even losing that glint in his eye. 

They can’t keep assembling millions of toys by hand year round - especially these intricate tech toys. On top of that, demand is higher than ever. It seems that even adults are asking for more and more toys (though many of them aren’t on the nice list).

Despite the grumblings from the elves and his wife, Santa is a man stubborn in his ways. He’s been doing this for centuries, and has always hit his quota. 

But modern problems require modern solutions. So, Mrs. Claus, in her vast wisdom, finally convinced Santa to call our team at Datum Tech. In no place to refuse the big man himself, our team set out to analyze the efficiency of Santa’s North Pole workshop.

He sees you when you're sleeping. He knows when you're awake. He knows if you've been bad or good. So be good for goodness sake!

Datum Tech Solutions arrived the next morning via The Reindeer Express with their laser scanning equipment in tow. Using the Leica BLK360 and Leica P50, the Datum Tech Team accurately captured three-dimensional data of the workshop and reindeer stalls.

Santa explained to our team that the layout of his assembly lines could reduce elf overlap. However, he’s worried that the quality of the toys may deteriorate. Not to mention, where to move them? The workshop is only 15,000 square feet, each inch dedicated to a certain toy.

The reindeer, in their growing popularity, have succumbed to stardom and are now demanding more room and amenities in their stalls. Blitzen even refused to fly if he didn’t get a personal fireplace.

Being so isolated in the frigid north, room to expand is limited. Santa explained to Datum Tech that instead of building new workshops and stalls, he needs to optimize the layout and functionality of the current workshops.

O! You better watch out! You better not cry. Better not pout, I'm telling you why.

After analyzing at the point cloud over a few cups of the best eggnog we’ve ever had, our team made live adjustments to the elf assembly line placement. 

Through our analysis, we explained to Santa that the Nintendo Switch assembly elves could be placed closer to his microchip development elves. That way, as the chips are cleared from testing, they can be placed within the Switch assembly lines without so much as an elf lifting a finger. 

The Barbie assembly team could be moved next to the nimble fingered sewing elves so that the barbies could be dressed and ready for their debut in half the time. 

Santa Claus is coming to town!

Since Datum Tech has visited, toy production has increased by a very merry 85%! Now that’s what we call getting into the holiday spirit.